Research published by the Nairobi Stock Exchange in partnership with Geopoll, Kantar, Brand Leadership and Africapractice reveals the most popular brands in Africa. State by state, the rankings also include companies from the Black Continent that have made their way through multinational companies and giants in the Eastern and American markets.
One of them is Safaricom. The telephone company founded in Kenya is the most popular not only in the country but in many other African countries.
But let's see in detail the preferences of Kenyans towards national and international brands.
In the soft drinks sector, it goes without saying that the Coca Cola, which beats by far all the other "sodas" and fruit juices, even if in this subcategory of soft drinks stands out Delmonte.
As for spirits, the victory is homemade: the elephant's brand, Tusker beer, is unrivalled and even spirits such as Jameson and Johnnie Walker whiskies or Smirnoff vodka are not close to the popularity of Lager, Malt, Pilsner and Lite.
In technology, still no one can undermine the primacy of the Korean Samsung, both in terms of sales and liking, even if the Chinese company of phones and accessories at low prices Tecno has climbed the liking and not only of Kenyans.
As for sportswear, the battle between the giants Nike and Adidas was resolved in favor of the first signature, which is confirmed as the most worn and worn.
As far as work shoes, walking shoes and free time are concerned, the Bata empire is not afraid of comparisons, even in the car sector Toyota leaves at a certain distance the other Japanese brands such as Suzuki and Mitsubishi, the British Land Rover and the other European car manufacturers.
In the category of banks, Kenya Commercial Bank is the most popular, Citizen wins in the media, Colgate takes the lead in personal care, Unilever accessories and Gucci ranks first in the Luxury segment, followed by Versace, Rolex, Fendi and Chanel.
In general, Kenyan brands in Africa are in second place, with 16% of preferences, behind South African brands (24%) and just before Nigerian companies.