After the Safari Rally, Formula 1 could arrive in Kenya (possibly not in the savannah...). The idea, launched by some specialised media and already described as possible, due to the interest of sponsors and financiers from the continent and the Middle East.
As the BBC writes, the boom of interest in motor racing in Africa has peaked in the covid seasons, where sales of Formula 1 video games and Grand Prix simulation games have increased, but also with the boom in viewings, especially in Kenya, of ‘Drive to survive’, a gripping serialized documentary that recounts the behind-the-scenes rivalries between drivers and racing teams. Back in real life, many tycoons, especially Kenyans, Nigerians and Ghanaians, have started to travel the world through the stages of the world circuit.  

For example Joy Jeptoo, a 24-year-old social media influencer from Kenya, spent several thousand dollars last year to attend the Formula 1 season opener in Bahrain and the final race of the season in the UAE capital, Abu Dhabi. She likens her passion to the way ‘football fans always want to go to stadiums to support their team and also explore a new country’.
Like her, many passionate compatriots have created a bridge between East Africa and the Arabian Gulf, as the Middle East has become a popular destination for easily witnessing Ferrari and Red Bull's live action, having as many as four grands prix during the season.
Already, there are many Kenyans registered in Kenya's largest F1 community, ‘Paddock Experience’, who spend more than USD 2500 to attend the events parallel to the grand prix. They are among Africa's fast-growing new generation of die-hard F1 fans, a historically Eurocentric sport that is experiencing an unprecedented boom on the continent, with ratings tripling, a notoriously young audience, thus ‘catchable’ in prospect, and the managers of the Formula 1 ‘circus’ who see the entire continent as a potential growth market on TV and digital platforms.

With this ‘humus’, Nairobi is a candidate for a future GP project, which would be the first ever on the African continent. The ‘Nairobi Paddock Experience’ already has 1400 subscribers and the locals are competing to have them watch the races on giant screens, knowing that collective viewing turns into parties (and that Kenyans like to drink...). Some offer them dinner, with an affordable first-drinking ticket. Many venues are transforming to offer themed entertainment experiences, in a territory, that of pubs, which has traditionally been football-only.
According to the specialised media, the big F1-related business machine is already moving.
A racetrack outside the capital, in an area that does not adversely affect nature and animals, would increase the country's tourist appeal, going in the direction desired by the current government: To place alongside the traditional inconography of safaris, ethical and ethnic holidays, the more modern, youthful and futuristic forms of tourism, not least because they inevitably bring with them investments in the fields of technology and infrastructure, even if it will be thousand-horsepower engines roaring on the asphalt and not two-quintal lions running after antelopes and gazelles. That's how it is, if you like.