20-04-2017 by redazione
The tourist inflow in Kenya returns to satisfactory levels, both as attendance and as revenue.
That's what appears from the numbers published by the Kenya Economic Survey in the recent annual statistics referring to 2016.
But according to early estimates by the Kenya Tourist Board, the numbers for the first three months of 2017 would even be record, returning to levels five years ago before the almost forgotten Westgate attack in Nairobi.
According to the Kenyan statistics agency, industry gains have risen by 17.8 percent to reach $ 100 billion (97.7) from 848 last year.
The number of tourist arrivals rose by 13.5 percent to 1.34 million in 2016, increasing from 1.18 million in 2015.
"The revival of the industry is partly due to the improvement of security and high-level international conferences," said Zachary Mwangi, General Manager at the National Statistical Office of Kenya during the presentation of the Economic Survey. Has benefited from aggressive marketing in domestic and international markets. "
Kenya is still largely a holiday destination, with 71.9 percent (962.600) of Kenya's visitors coming to leisure.
While there has been efforts to promote corporate tourism, a steady expansion that can still improve from the current 13.4 per cent.
There are about 180,000 people who discovered Kenya after visiting it for business while 5.3 percent were traveling to other destinations.
The UK remains the largest tourism source market with 166,000 visitors to Kenya, despite a slight decline of 177,000 in 2015, due to repeated and often senseless warnings for travelers. Seconds are the United States with 144,000 then Germany with 95,000 before Italy, recovering in the last months of 2016.
Uganda and Tanzania were the largest source of tourists from Africa.
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