The year 2023 said that tourists have returned to Kenya (more than 31.5 per cent compared to 2022), approaching 2 million presences, that the general influx has come close to the pre-pandemic Top years and above all that, as far as Italy is concerned, our numbers are important again, with 69,000 presences, which is the seventh overall among the entries to Kenya and the third European country, after Great Britain (156,700) and Germany (77,900), with an incredible 121% increase compared to 2022.

Apart from the two neighbouring nations, Uganda and Tanzania, and India, which for reasons of 'kinship' do not constitute real forms of tourism, Italy is therefore only after these countries, plus the unapproachable influx from the United States (256,310).
The reopening of all hotels, the return of charters and the exponential growth of Nairobi and the safaris in its vicinity as a tourist destination are behind this growth, which for Italy means having surpassed the presences of a positive season such as that of 2018 (65,000 presences) and aiming to return to close to 100,000 tourist visas, as happened in 2006. Data from the two airports show that more than 45 thousand compatriots landed at Mombasa airport, while Nairobi recorded a considerable increase, with more than 22 thousand tourists arriving in the capital. A few hundred Italians, on the other hand, entered Kenya by land, from Uganda and Tanzania.

According to projections by the Ministry of Tourism, this year we could go well beyond the 2 million arrivals.
Speaking of numbers, Kenya has seen a remarkable surge from 1,483,752 arrivals in 2022 to 1,951,185 in 2023, representing a 31.5% increase.
Of the total number of tourists, 69% entered through Jomo Kenyatta International Airport (JKIA) and about 8% arrived in Mombasa.
After the US, the nations with the most entries into Kenya in 2023 are Uganda, Tanzania, Great Britain, India, Germany, Italy, China, Somalia and Rwanda. The next European country in terms of admissions is France, eleventh with 47,000 admissions. Further behind are the Dutch (32 thousand, seventeenth) and the Spanish (27 thousand, twentieth).
Europe as a continent represents the second largest tourist market in terms of admissions, after Africa, with 477,526 admissions, followed by the Americas, 319,220, Asia with 182,027, Oceania 26,265 and the Middle East with only 14,173 visitors. Only China had a higher increase in visitors than Italy, with 161%.