INITIATIVES
25-12-2016 by redazione
It's called "What's Best in Kilifi County" and is the first edition of a glossy magazine for free distribution showing the sights and the main activities related to tourism in Malindi and Watamu in particular. The magazine is written in English and is intended particularly to the market in Nairobi and the African one, but also to all non-Italian foreign tourists who are interested in North Kenya Coast and discover our beautiful town.
The idea, from our portal malindikenya.net and shared with a large part of tourism in the County from Malindi and Watamu Tourism Association, was supported by the Ministry of Tourism, through its Kenya Tourist Board marketing agency, adviser of the Spanish Agency Ministry to promote the tourist image of the country (THR), the airport authority of Malindi, which will distribute the magazine to the national airport arrivals.
In addition the low cost airlines 540 and SAX have decided to distribute the magazine on their aircraft from Nairobi are in Malindi during the Christmas holidays, and "What's best in Kilifi County" will be available in shopping malls, the capital restaurants and clubs , available to those who might choose our resorts for holidays or for a weekend of 2017.
The effort made by editors and advertisers is to present the best, an area that for many Kenyans in the capital and foreigners who work there, is still unknown compared to other holiday destinations that are less attractive, such as Mombasa and surroundings.
To show themselves with articles and beautiful photographs by Leni Frau, havens such as the "Sardegna 2", the ecosystem of "Mida Creek", the wild nature of "Galana Conservancy" and you will enter the Malindi Portuguese history and in that tribal of the Mijikenda. All showing the beauty of some facilities and the services of other companies in the area.
"What's best in Kilifi County" is a nice tool and well made that goes toward the direction requested by the Minister Balala, to show the government that (despite a thousand problems) the tourism industry in Malindi and Watamu has a lot to offer and is capable to come together to present a satisfactory business card that becomes an added value for all of Kenya, as well as for the local economy.
From January it will work already for the next issue, and who had missed the opportunity to promote themselves and to promote tourism with us in Kilifi County, you can do so. For information please write to info@malindikenya.net or call 0720178982.
PROMOTION
by redazione
PROMOTION
by redazione
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