Vinyasa is about to celebrate its seventh year of work with growing success.

After DeCecco, Mutti, Berlucchi, Mezzacorona, Caviro, Aperol, Nutella and many other prestigious brands, Peroni, the Italian beer par excellence, is now joining the ranks.

In the year of its seventh anniversary, Vinyasa has been chosen by Birra Peroni as the exclusive international distributor of the Peroni brand, part of the acclaimed portfolio of the Japanese group Asahi Breweries.

‘Known for its strong artisanal connotations, born from sustainable agriculture and characterised by an appealing visual identity, the Peroni beer collection fits perfectly with Vinyasa's vision and commitment to authenticity and innovation,’ the Malindi-based company said in a statement.

Vinyasa will therefore be a partner based on the achievement of performance and growth targets: ‘This demonstrates a commitment that goes beyond the commercial distribution agreement and underlines a shared vision of expansion and development,’ the statement continued.

‘This is more than just a distribution agreement: it is a true meeting of minds,’ said Mirko Pagliari, senior import manager at Vinyasa. "Birra Peroni's bold vision and distinctive voice have always inspired us, and its strategic perspective deeply reflects our company's philosophy and values. Together, we will strive to transfer this energy and excellence to beer lovers throughout Kenya.‘ Our goal for the coming season? To consolidate our excellent results and continue to grow, of course,’ adds Paul Taura, director of Vinyasa. ‘Our strength lies in our credibility and attention to the market, and we will continue along this path.’